About Praxis Advisory
Who We Are
At Praxis Advisory, we believe technology should make life easier — not more complicated. We help New Zealand small businesses use AI in practical, people-first ways that save time, reduce repetitive work, and free teams to focus on growth.
Our role is not to replace people with machines — but to make sure your team is supported by tools that enhance their work, not overwhelm it.
Our Approach
We start with your business, not the technology. By understanding your goals, challenges, and processes, we identify opportunities where AI can genuinely make a difference. From there, we design tailored solutions that are easy to adopt, safe to use, and aligned with the way your team already works.
Every step is guided by three principles:
Practicality – Simple, effective solutions that don’t require a tech background
People-first – AI that supports your team, not replaces them
Trust – Governance and clarity so you feel confident at every stage
For some clients, that means automating customer updates; for others, creating smarter job tracking or reporting.
Our Story
Praxis Advisory was founded to bridge the gap between emerging AI technology and everyday business needs. With a background in leadership, strategic planning, and organisational change, our work combines proven business thinking with modern tools.
We’ve seen how small businesses often miss out on the benefits of AI because it seems “too complex” or “only for big companies.” Our mission is to change that — making smarter business accessible to every café, tradesperson, retailer, and growing enterprise in New Zealand.
Since launching, we’ve helped small businesses across sectors — from trades to hospitality — build smarter, more efficient operations without heavy tech costs.
Why Work With Us?
Local expertise – we understand what works for NZ businesses
Tailored solutions – built around your goals, not generic templates
Trusted guidance – clear, ongoing support at every stage
Future-ready – stay ahead as AI and automation evolve
Our Promise
At Praxis Advisory, we don’t just deliver tools — we deliver confidence. We’ll help you adopt AI safely and meaningfully so your people can focus on what matters most: building stronger businesses and better customer experiences.
Ready to explore what’s possible?